You are correct in every point you made, it is a business. I was making my point as what the public sees in every means of advertisements. We as the public when we have decided to purchase our next auto based on several things. We consider price, what the current style is and the manufactures track record. Nissan products prices are in line with other manufactures, they also have a very good track record. It's the slow to change the looks of the two pickups. This is only my opinion after owning 7 Nissan products. We may not always agree on every subject but isn't it great we have a wonderful site to voice our opinions.mdawg4x4 said:The typical lifecycle is refresh every 5 yrs and major change every 10 yrs with minor changes spread out over the 10 yr cycle. In the case of the Titan, the big automotive slow down a couple yrs back put a hold on changes. Also, the Dodge joint venture went away. In the end, profitability is the bottom line. When you do restart the process, all the targets have moved and you have to react to them, causing additional delays. Nissan doesn't, and will not anytime soon, sell 500,000 Titans per year, so it is not the main focus.
The Frontier and Xterra fall somewhat into the same catagory of small volume build.
You have to remember, Nissan probably came through the economic auto slump out of debt better than anybody else. As I stated above, it is a business.